Privacy Policy:

We, at Haute24 understand and value You, Your Personal Information, We are utmost committed to protecting and promoting privacy of Your information. This Privacy Policy (here after referred to as “Policy”) helps You understand Our policies that govern collection, use, sharing and disclosure of Your personal information and in connection with Your view/ access and/or providing the aforesaid information to Our Site (defined here under).

Our Policy is in strict compliance with the GDPR and other applicable Laws.


Here after in this Policy We,” “Our,” “Us” and “Haute24” shall be used to refer to Haute24 while “You” ,“Your” and/or ‘’Their’’ shall be used to refer to the User/s of Our Site.


User/s” shall mean and include the Person/s who purchase Our product/s and avail Our services and provide Their information through Our Site.

Site” shall mean and include all the website/s including but not limited to (, Haute Book app, software applications, electronic mails and all other forms of Your communication, purchase(s) processed with Us whether done through or otherwise.



This Policy applies to Information/ Information written or printed on any hard copy/ electronic record that may be collected /shared / analyzed and/or stored by Us.

1.What personal information about Users do We gather?

The information We learn from Users enable Us to personalize and continually improve Your shopping experience at

We use Your personal information for the following reasons:

To review the indian market potential in the area of fashion and to communicate with the User about orders, products, services and promotional offers (through Whatsapp or other software applications), update Our records and generally maintain Your accounts with Us, display content such as wish lists and customer reviews and deliver services that might be of interest to You.

To improve Our platform, prevent or detect fraud or abuses of Our Site and enable third parties to carry out technical, logistical or other functions on Our behalf.

Types of information We gather:

Information You Give Us: We receive and store any information You enter on Our Site or provide Haute24 in any other way for example:

Your name, address, age, date of birth, gender, contact number, e-mail address   Aadhar No./PAN
 and other basic details is what We collect.

You may choose not to provide certain information but then You might not be able to take advantage of Our features.

We may also receive/store information about Your location and Your mobile device, including a unique identifier for Your device. We may use this information for internal analysis and to provide You with location-based services, such as advertising, search results, and other personalized content.

2. Controllers of Personal Information:

 Any personal information provided to or gathered by Haute24
 under this Policy will be stored and controlled by Haute24

3. Use of Demographic / Profile Data / Your Information:

We use Your  personal information to provide the services You request. To the extent We use Your personal information to market the User. We use Your personal information to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in Our products and services, inform You about online and offline offers, products, services, and updates; customize Your experience; detect and protect Haute24 against error, fraud and other criminal activity; enforce Our terms and conditions; and as otherwise described to You at the time of collection.

In Our efforts to continually improve Our product and service offerings, We collect and analyze demographic and profile data about Our Users activity on Our Site. We identify and use Your IP address to help diagnose problems with Our server, and to administer Our Site. Your IP address is also used to help identify the User and to gather broad demographic information.


A “cookie” is a small piece of information stored by a web server on a web browser so it can be later read back from that browser and is useful for enabling the browser to remember information specific to a given User. We place both permanent and temporary cookies in Your memory storage device. The cookies do not contain any of Your personally information.

4. Permitted Disclosure:

We may disclose some or all of Your personal information with Our corporate entities and affiliates or/and third parties who may market to You as a result of such sharing unless You explicitly opt-out.

Such disclosures, if required, may be disclosed by Us, for the following reasons:

Facilitate Your access to Our Services, to comply with Our legal obligations, to enforce Our terms and conditions to facilitate Our marketing activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to Our products / Services and for the safety of Our Users.


To comply with applicable laws, or in good faith that such disclosure is reasonably necessary to respond to  regulations, law enforcement offices, court orders, or a legal requirement or process including but not limted to, civil and criminal subpoenas, court orders or other compulsory disclosures.

Merging with, or re-organization, amalgamation, restructuring of business, acquiring of Our business with another business entity. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this Policy. You further agree that any liability arising out of loss/breach of Your personal information through the aforementioned disclosure or by the government authorities, neither We nor any of
Our administrators, subsidiaries, representatives, affiliates shall be held liable.

5. Links to other websites/applications

Our Site may link to other websites that may collect personal information about You. is not responsible for the privacy practices of those linked websites.

6. Security Precautions:

Our Site has stringent security measures in place to protect the loss, misuse, and alteration of the information under Our control. Whenever You change or access Your account information, We offer the use of a secure server. Once Your information is in Our possession We adhere to strict security guidelines, protecting it against unauthorized access.

7. Choice/Opt-Out:

 We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from Us on behalf of Our partners, and from Us in general, after setting up an account. If You wish to remove Your contact information from all Our lists and newsletters, please visit unsubscribe.

8. Advertisements on Our Site:

We avail third-party advertising companies to serve ads when You visit Our Site. These companies may use information (not including Your name, address, email address, or contact number) about Your visits to Our Site and other websites in order to provide advertisements about products and services of interest to You.

9. Change in Privacy Policy:
We reserve at Our discretion, the right to amend this Privacy Policy, at any time by placing a notice on Our Site. To ensure Your awareness to the same change(s), it is Your sole responsibility to review this Policy periodically.

By continuing to view/access and/or providing the aforesaid information to Our Site, You agree to be bound by this Policy after those changes become effective, You agree to be bound by such modified Privacy Policy.